Fjord Analytics

SaaSTesting the idea

Weekly margin reporting for Nordic retail finance teams, reconciled straight from the ERP and point-of-sale exports.

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Test User

Latest slide · Week 45

Fjord AnalyticsTest User

First update · no goals to checkNov 2 – 8, 2026

What actually happened

We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disa.

Read the full update

Key metric · Weeks to launch3 wks

Morale4/10

Talked to6

Next week

Get sandbox access from the ERP vendor

Ask

Intros to heads of finance at Nordic retail chains with 20 to 200 stores who still build their weekly margin report by hand. We want three more design partners before launch and will set them up ourselves. Intros to heads of finance at Nordic retail chains with 20 to 200 stores who still build thei.

Learned from users

Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble because data sits in three tools that never agree. Two of the six people we spoke with export spreadsheets every Monday morning and paste them into a shared deck by hand. Nobody trusted automated dashboards they had tried before, mostly because the numbers drifted from the ERP without explanation. Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble because data sits in three tools that never agree. Two of the six people we spoke with export spreadsheets every Monday morning and paste them into a shared deck by hand. Nobody trusted automated dashboards they had tried before, mostly because the numbers drifted from the ERP without explanation. Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble becau.

Biggest blocker

The ERP vendor sandbox access is still pending, so we test against exports the pilots send us by email.

Full update

Nov 2 – 8, 2026
Weeks to launch
3 wks
Morale
4/10
Talked to
6
Goals for next week
Get sandbox access from the ERP vendor
Learned from users
Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble because data sits in three tools that never agree. Two of the six people we spoke with export spreadsheets every Monday morning and paste them into a shared deck by hand. Nobody trusted automated dashboards they had tried before, mostly because the numbers drifted from the ERP without explanation. Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble because data sits in three tools that never agree. Two of the six people we spoke with export spreadsheets every Monday morning and paste them into a shared deck by hand. Nobody trusted automated dashboards they had tried before, mostly because the numbers drifted from the ERP without explanation. Finance leads at mid-sized Nordic retailers keep telling us the same thing: their weekly margin report takes a full day to assemble becau.
Show moreShow less
Biggest change
We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disagree with a short reason. We cut the onboarding from eleven screens to three and wrote the copy with two pilot customers on a call. The reconciliation engine now handles returns, partial refunds and multi-currency invoices, which were the three cases that broke every demo last month. We threw away the generic dashboard builder we spent five weeks on and rebuilt the product around one narrow job: the Monday margin report for retail finance teams. The new flow connects to the ERP and the POS export, reconciles them line by line, and flags every row where the two disa.
Show moreShow less
Biggest blocker
The ERP vendor sandbox access is still pending, so we test against exports the pilots send us by email.
Ask
Intros to heads of finance at Nordic retail chains with 20 to 200 stores who still build their weekly margin report by hand. We want three more design partners before launch and will set them up ourselves. Intros to heads of finance at Nordic retail chains with 20 to 200 stores who still build thei.